Michelle Ybañez, founder of Ybañez Creative Agency, is a creative entrepreneur with a sustainable and social vision. Michelle studied Transformation design at the Willem de Kooning Academy (WDKA) Rotterdam. During her studies, Michelle started working as a freelance brand & product consultant and gained a lot of experience with branding, product development, and content marketing. Since 2015 Michelle’s love for branding and supporting other creatives started to grow even further, which led to Ybanez Creative Agency, the in-house creative agency of Rare Studios.